the fold

I think i probably have this argument/discussion with clients on almost every project i work on: the fold, and what should be above it. For you non-designers, the "fold" is simply the point where information is no longer visible from your initial interaction with the website, newspaper or anything else that requires user action to see the rest of whats going on. Historically in web design everything was designed to cram all your information above the fold so that the user could see everything you needed them to see without scrolling down. Well, users no longer mind scrolling. They expect it and its become second nature, but clients still want you to cram everything in.

This is a great blog by Milissa Tarquini laying out and destroying the myths of the modern day fold in webdesign.