Friday, July 06, 2007


Tom and i went to the local Kwik-E-Mart today to check it out. it was Packed! People were taking pictures all over the place like it was disneyland. they had some of the simpsons products like buzz cola, donuts, squishees and krustyO's along with lots of characters, store decoration, signage and even kwik-e-mart uniforms for the cashiers.

The whole thing is a brilliant idea. the buzz and traffic created just for that one store will more than pay for all the decoration. people have been talking about it all week, and the store itself was a madhouse. i'm trying to think of anything else that could create that kind of attraction to a 7-eleven, or to any store, but i'm at a loss. The iPhone and wii release are the only things i can think of off the top of my head that even compare.

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