Two Point O'ed

I'm sure most of you reading this blog (assuming anyone is reading this blog) know what the term "Web 2.0" refers to. Basically it just refers to a breed of social networking and user driven sites, but it's also been associated with a trend of web design that we've all been submerged in for the past 2 years. I like to refer to these shiny, wet, reflective, star burst sites as being "Two Point O'ed", but we really should come up with a more deserving and appropriate name. Pictured here you can see a fine example of what i'm talking about. It's got most, if not all, of the key elements: plenty of shine, reflections, cyan, magenta, star burst emblem, networking badges, gradients, etc. Please, help me classify this trend in design so that we can engrave it into a shiny headstone and put it to rest.

Steve and I were introduced to a term while at FOWD that I love and quickly adopted: Flashterbation. It refers to the gratuitous use of flash animation that happened a few years back. It's so perfect, and fun. This shiny trend needs something just as suiting. Maybe it's already out there and I don't know about it, or maybe it just wasn't good enough for me to remember it... i dunno....